“A tool is only as effective as the one who wields it”
When you have powerful tools, and the information and strategy to maximize it, you can do amazing things.
🎉 That’s why I’m thrilled to announce that Prehook and Omnisend now have a live integration! 🎉
This means that quiz data gathered from Prehook now automatically sync with Omnisend when you set up your integration.
Omnisend is a powerful all-in-one marketing automation tool to send email, SMS, and more. And it only becomes more powerful as you feed it more data. Which is why this partnership is a game-changer!
In this email, I want to share 3 ways that you can use quiz data to improve your
marketing:
Personalize The Content
A personalized marketing experience is what consumers expect today. In fact, 63% of consumers are highly annoyed by brands that rely on generic campaigns.
Sure, you can easily “personalize” an email by including a first name in your email.
But there is far more to actually creating a personalized experience.
Are you sharing content that they actually care about? Do you understand where they are in the customer journey -- just learning about your brand, or a loyal VIP customer?
You arrive at this level of personalization by creating fine-tuned segments. The zero-party data gathered from Prehook is a great way to create these segments.
One way that you can personalize with Omnisend is with Conditional content blocks.
Conditional Content Blocks allow you to dynamically include or hide different content, depending on who the recipient is.
For example, if your skincare brand wants to showcase different products based on skin type, you can do this. Or only show men’s products to a male recipient, and women’s products to a female recipient, you can do this!
The takeaway:
Build once, scale infinitely. You don’t need to create multiple workflows and triggers with dynamic content….instead, you can just create one email, and insert different content depending on what information you know about your customers. Prehook quiz responses are a great way to gather more of this data!
2. Improve Segmentation & Retention Marketing
The lifeblood of an eCommerce business is the ability to drive repeat purchases–it builds lifetime value for each customer, and is ultimately necessary to build a sustainable business. This is called retention marketing.
Omnisend’s Lifecycle map is a great way to identify and segment your customers based on their value.
This is based on RFM Segmentation, segmenting users by Recency, Frequency, and Amount Spent in purchases.
You can manually do an RFM segmentation, but remember that it is by nature constantly changing depending on customer behavior.
The takeaway: Prioritize your marketing efforts based on the value of your segment. Start with the most high-value and loyal customers (those who spend a lot, and have purchased recently), and then move progressively down towards those who are “low value” customers, who don’t spend a lot and have not purchased recently.
Wouldn’t it be cool if you could automatically create a consistent brand experience across channels -- website, email, SMS, and paid ads?
If you are able to reach your customers with greater frequency, and with a compelling message, you increase your odds of driving a conversion.
Omnisend enables you to sync the segments you create into Facebook Custom Audiences and Google remarketing audiences.
The Takeaway: Create a consistent brand experience across channels. You can do this easily by creating tight segments in one place, like Omnisend, that informs the targeting of other channels -- your email, SMS, paid ads, and more. This can lower
acquisition costs by creating a more cohesive and compelling customer experience.
Ultimately, the zero party data that you gather in a quiz, combined with a powerful automation tool like Omnisend will help you achieve personalization at scale.
And that’s the end game for an ecommerce brand. 80% of consumers are more likely to purchase from a brand that offers a personalized experience.
“Focus on your focus group: Schmidt’s first customers were the people she met at local markets. Some began asking about new scents or gave her other feedback on the deodorant. Schmidt realized how much she could improve her product by listening to her focus group.
“I had an incredible community of customers in front of me, and I was able to build a product to their liking. From week to week, continuing all the way to our acquisition, I was focused on incorporating customer feedback directly into our product development strategy,'' Schmidt says.
That's it for this week.
Need some quiz inspiration? Hit reply with your domain or store, I'll send some ideas!
