+ Free invite to BFCM summit
The past week I've been knee-deep in Black Friday/Cyber Monday prep.
Maybe we all have been?
In thinking about it, here are some actionable tips that I found worth sharing:
Success for BFCM requires ample preparation.
Which starts now (if it didn’t already start in July).
The good news is that ideally your store will look like this, except you won’t have to deal with the madness in person (and hopefully Shopify doesn't crap out like it did yesterday).
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Here are a few actionable items that you can take now to continue to prepare for a successful BFCM campaign.
👉🏼 Step 1: Segment Your Audience
The first steps towards preparing for BFCM is to break up your audience based on what you know about them.
Segmentation.
Ways to segment can include: how much they’ve purchased before; what they’ve purchased; how they have engaged with you; where they are in the customer journey.
Klaviyo elaborates on this strategy with a few solid ideas:
- “Create
customer engagement tiers. By identifying the engagement level of your customers, you will be able to provide more relevant messaging to your customers and prospects, which will help you build relationships with them.
- Build a dedicated segment of customers that were first active with your brand in Q4. Knowing that this group of customers is likely more price sensitive than others, you can offer this segment of customers more aggressive deals throughout the year in an effort to build a lasting relationship with them."
👉🏼 Step 2: Consider Your Offers
In terms of offers, here are some straightforward ideas from Zach Stuck:
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Other non-discount related ideas:
- Create a digital info product related to your niche and include as a free bonus. This increases perceived value of the offer.
- Include a small gift or sample with your purchase
Step 3: Prepare Your Marketing Campaigns
BFCM Preparation also extends to your communication.
For example, how you follow up a purchase. One idea from Chase Dimond:
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📢 Free Event: Your Roadmap to your Strongest Q4 and BFCYM Yet!
Next week will be the Commerce Accel Conference--a free virtual conference tailored for DTC brands to prepare for Black Friday Cyber Monday success.
There are a bunch of operators and practitioners who are sharing their
firsthand experience and insights into how they are approaching Q4: their playbooks, roadmaps, and processes.
It will be solid. And it’s free. Positive ROI guaranteed.
Black Friday 2021 kicks off on Friday, 26th November. Now is the best time to start planning.
>> REGISTER HERE FOR FREE<<
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🎙️ Podcast: How to Scale Personalization in your eCommerce Funnel (and the tools you need to
get there) with Dan McGaw
The tools you use can only take you so far.
It's what you do with it that matters.
And in many ways, stripping away complexity to the simplest versions is most effective.
That's where Dan Mcgaw is the leading expert: helping brands understand marketing technology which
tools are necessary to get the job done (data analysis, automation, email, and much more).
Dan's most important advice to brands: understand where in your funnel there are drop offs.
This is wholly reliant on clean data and your marketing stack.
Check out the full convo on how to approach your marketing tech stack, and use it to personalize at scale:
Also very cool offer: a free copy of Dan's new book, "Build Cool Sh!t".....
Text MARTECH to 415-915-9011 to get a free copy 😃
>> LISTEN TO THE EPISODE HERE<<
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We're proud to be Postscript's featured partner now. It's a beautiful thing: capture quiz data, and automatically create a contact and automation in Postscript.
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If you need any help getting some inspo for your quiz strategy, just hit "Reply"!
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