Our newest integration can be a game-changer
Prehook now integrates with Attentive 🎉 -- a leading SMS marketing platform that drives an average of 20.5% of revenue for DTC brands.
Pop quiz: check your phone now -- how many unread texts do you have?
If you’re like me, it’s 0.
I read every text message that I receive, even those pesky spammy messages that somehow sneak in.
But it’s that intimate nature of the text inbox that makes SMS marketing a hugely effective channel for brands:
- Less competitive inbox than email - there is still somewhat of a first-mover advantage to SMS, but that may be changing rapidly as more brands incorporate SMS into
their marketing mix.
- More mobile traffic - 65% of ecommerce traffic is now on a mobile device.
- Customers want to engage via text - 68% of consumers want to communicate with a brand via text as opposed to other channels
And here’s the thing: an SMS strategy is complementary to your existing email strategy.
You can, and should, do both.
How does Prehook help in improving your SMS marketing?
🎁 Here are three ways:
- Accelerate list growth
-- there are strict regulations on how you get opt ins and communicate with your SMS list.
- Improve segmentation -- text is an intimate channel (which is why open rates, conversion rates, and CTR are so high). The downside is that it’s also easy to unsubscribe from a list. So the data that you gather in a quiz is instrumental in knowing what message and offer to send to which customer.
- Recommend products - the Prehook quiz is great for asking a few questions, and knowing what product is most relevant to the customer. But what if you could send highly targeted messages around that specific product -- why it can solve the customers’ needs, what the benefits are, how it’s better than alternatives…..no you are directly addressing what the customer wants to know!
In short, SMS marketing is a powerful lever across the entire customer journey.
Some use cases:
- Send promotions to VIPs
- Transactional emails, like shipping updates to keep customers informed
- Customer support channel
Attentive has a great resource to showcase how brands use SMS in different ways, which you can filter by the type of product (apparel, Beauty, Jewelry etc) and use
case (Post-purchase, VIP offer, etc), Texts We Love
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If you want help getting your Prehook quiz integrated with Attentive, just hit reply so that you can build your SMS list faster, and generate revenue from SMS.
A quiz and SMS marketing is a powerful combo, kinda like....
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Ramon lays out his methodical approach to growth, which is basically:
- Narrow the problem/solution
- Identify untapped opportunities (ie marketing channels that haven’t been tested, or out-of-date website experience)
- Work on those basic blocking-tackling
- Expand product offerings within the brand
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💰 Charge For The Perceived Value
Customers will always be happy if they feel that they received more in “perceived value” than what they pay in cash.
The key is in how the problem is framed:
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Here's to a HUGE October in prep for BFCM 💪
Need some help incorporating a quiz into your list building strategy?
Just hit "Reply", I'd love to help!
Happy quizzing,
Gen
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