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and how to use video to boost sales
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Gumball Poodle sells socks -- witty, colorful, funny, unique.

These socks make a statement:
Which means that they need to be carefully selected for each individual.

With the holidays approaching, this is the perfect use case for using a quiz.

A quiz quickly achieves the following:
  • Simplify the purchase process
  • Captures leads -- emails and SMS
  • Demonstrates brand voice (humor in this case)

A few lessons that can be learned from how Gumball Poodle executes their quiz strategy:

1. Keep It Focused

Overwhelming choice can complicate the purchase decision, and ultimately undermine the benefit of a quiz.

Instead, Gumball Poodle makes the quiz about one thing: finding the gift for one person, whether mom, dad, coworker:
2. Make It Personalized

By knowing exactly who the gift is for, Gumball Poodle is able to personalize the quiz experience.

Using Prehook’s Recall feature, they can use previous quiz responses to personalize the quiz experience:
3. Make It Fun

Take one look at the socks, and the brand’s values blast through: whimsical, funny, and fun.

This attitude shines through in the quiz, from the copy, the emojis, and the images. This quiz is fun to take, which definitely translates to higher engagement.

4. Make It Valuable

Ultimately, there needs to be an equitable exchange of value when you ask customers for information. In this case, there is a discount code, as well as a recommended product.

5. Use The Data

Let’s recap what Gumball Poodle has learned from those who take the quiz:
  • Who they are shopping for (mom, dad, brother, sister, coworker, etc)
  • The style preferences of the recipient
  • How much they are willing to spend
  • Their email and phone number
  • The products that are most relevant to them


This can be used across the website experience, email, SMS, paid ads, and remarketing.

If you use a holiday quiz, you can create email and SMS campaigns to dynamically include the recommended product.

Here is more information on how you can set up personalized email/SMS campaigns based on the data captured in a Prehook quiz.
🎙️ How To Sell More With Video Shopping, with Claudiu Cioba

Video is the future for ecommerce brands.

Video can be used in various ways to improve the customer experience, from driving engagement, conversion, and product adoption.

Claudiu Cioba, Founder of VideoWise, shares strategies on how to get more ecommerce sales from video.

3 ways that he discusses in this conversation:

  1. Product presentation - Far more dynamic and engaging than a static image on a product description page, a video can bring a product to life in a short amount of time.
  2. Proactively answer customer objection - Customers have questions that they want to research and answer before a purchase. Video can quickly answer these, especially when presented by other customers or influencers
  3. Product Education - Video can show a "how-to" of using a product, whcih ultimately translates to happier customers and higher likelihood of repeat purchases.

Video is deeply embedded in the future of ecommerce, and Claudiu is busy building that with VideoWise. Listen in for strategies on leveraging user generated content, and using video to engage customers and generate revenue.

https://cartoverflow.com/episodes/how-to-sell-more-with-video-shopping-with-claudiu-ciobaListen to the full conversation here
Need help getting a holiday shopping guide live?

Hit reply, I'd love to help you out! Have a great Friday!

Gen







Gen Furukawa
Co-Founder, Prehook

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