🏆 Prehook quizzes is now guaranteed 100%+ ROI

If it doesn’t make dollars, it doesn’t make sense 😄

At least that's the motto for eCommerce marketers.

We built Prehook with the goal of helping merchants improve their sales with a quiz.

And we've just taken a big step towards validating that, so you can get a quantified look at how your quiz is performing....

Now you can see exactly how much revenue is generated from the quiz!

Prehook allows merchants to ask a few questions, capture a lead, and recommend a product.

And that recommendation is intended to improve conversion rate, by simplifying the purchase process.

Now you can see exactly how much revenue the quiz generated for you:

How Is Revenue Calculated?

Revenue is tracked by checking to see if the attribute of a completed Shopify cart contains Prehook property of having taken a Prehook quiz.

The attribution window depends on how long the cart stays on the user’s cookies or local storage from Shopify, which by default is 14 days.

We saw Prehook customers seeing 15x ROI on their quiz during Black Friday--and gathering critical customer data along the way. Want to see how you're doing with your quiz ROI? Check your Prehook dashboard, or Install it for free if you don't have Prehook yet.

Brands that find the greatest success with Prehook are those that use the quiz data to personalize marketing campaigns.

A few interesting thoughts on personalization from this Hubspot article:

People want to share what they do and information about themselves if you give them the chance to do it.
For personalization to work, you want to gain your customer’s trust and not abuse it.
Marketers can get too focused on the details and forget to focus on the most important aspect: relevancy.

The data that you are gathering from your quiz, transaction history, or any other source of customer data is a huge asset that can unlock personalization.

And with that, comes improved conversion rate, greater engagement, and customer loyalty.

🎙️ How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster

Speed is a huge advantage in business.

However, moving fast can also have downsides: hasty decisions, lack of data, and ultimately poor outcomes.

But with the right framework and mindset, disadvantages can become advantages.

In the 1950s, Air Force Colonel John Boyd was a fighter pilot in the tail end of the Korean War, against a more well-equipped enemy.

He believed that improving reaction time of his fighter pilots would allow his pilots to gain an advantage over his enemy.

He created the OODA loop, a four-step decision-making process to gather relevant information, put it in context, and make the best decisions possible.

In a combat scenario, the ability to act and think faster than an adversary is critical to success.

OODA loop is four steps that repeats continuously:
👉 Observe - Gather information
👉 Orient - Create hypotheses about the competitive situation
👉 Decide - Determine a course of action based on all potential outcomes
👉 Act - Execute

Rinse and repeat.

This framework helped Boyd and his pilots to overcome a more well-equipped enemy.

How This Applies To eCommerce Marketing

Kurt Elster helps Shopify store owners discover hidden profits in their websites.

As CEO and Co-Founder of Ethercycle, an eCommerce Consultancy, Kurt and his team are Shopify Experts who help scale brands.

Across the wide range of stores that he’s worked with, Kurt has identified frameworks and formulas that are helpful in identifying opportunities and creating strategies.

Kurt Elster uses this framework to identify growth opportunities for the Shopify merchants that he works with.

He pulls in as many data points as helpful -- Google Analytics, Shopify Analytics, customer surveys, etc.

The most important step in this is to remember that the cyclical nature of this -- to identify where the weak link is, where performance is not up to par, and brainstorm potential solutions.

>> LISTEN TO THE FULL CONVO HERE <<