Personalization is table stakes for a customer experience now (and it extends beyond including a {{first name}} tag).
There’s significant 💰 behind nailing a personalization: nearly half of consumers say they’re less likely to make a purchase from a brand after an unpersonalized experience.
And 60% of consumers say they will become repeat buyers after a personalized shopping experience with a
retailer.
We launched Prehook 6 months ago, and it’s amazing to see how brands have crushed BFCM sales with customer data gathered via quiz 💪
Here are 3 things that merchants did to personalize their experience:
Ask the right questions - once you have an idea of your core customers and what's most important to know about them, these questions will become clear.
Use the data - to segment & dynamically personalize messages (we integrate with Klaviyo, Omnisend, Postscript & Attentive)
Extend the segmentation across channels — on site, email, SMS, paid ads, even phone sales.
Common questions that you can ask, regardless of your product or niche:
What challenges are you trying to solve?
What’s your goal?
What are your preferences/interests related to this product?
What’s your contact info (email/SMS)
From here, you can recommend the product that’s most appropriate for their needs.
JOI stands for “Just One Ingredient”: a plant milk for health conscious and environmentally-friendly consumers.
Hector Gutierrez is CEO of JOI, and is a fervent advocate of building a mission-based brand that customers love.
Fresh off the heels of a re-design of the brand,
Hector dives deep into the background of JOI:
How the founding team came together in grad school, and how the product evolved over time
How they overcome customer objections and introduce the brand to new customers
The post-purchase process to ensure customers enjoy the brand as it should be consumed
JOI is a fast-growing DTC brand that has crafted a strategy to stand out in a competitive space. Hearing directly from Hector on how the strategy was devised, and how it is executed, is a unique behind-the-scenes peek into DTC marketing.
